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The Inspiration

RoseCrete derives its name from the metaphor of the rose that grew from concrete. Like the rose, many professional athletes struggled through adversity, both on and off the field, to reach their degrees of success. Despite the highly unfavorable odds of making it to the professional level, they thrived. For some, the odds of making it out of their neighborhoods alone are even more astounding.

As incredible as these success stories are, they are far too often overshadowed by the tragic tales of the professional athletes who lost it all. In fact, nearly 80 percent of professional football players are broke in only two years after retirement.* Similar figures are found across other professional sports. Instead of accepting this as an inevitable fate, we decided to take a different approach.

RoseCrete was founded to highlight and celebrate these amazing accomplishments. Our clients have worked extremely hard for what they've earned and we want to assist them in managing their wealth in hopes of preserving as much as possible.

Understanding that professional athletes face unique financial circumstances, we are strategically positioned to assist when life's challenges arise. RoseCrete strives to be your trusted financial partner whether you are fresh into your rookie season, 10 years in as a seasoned vet, or 20 years into your retirement.

* - Torre, Pablo S. "How (and Why) Athletes Go Broke." Sports Illustrated. 23 March 2009. 

"We can not solve our problems with the same level of thinking that created them.

Albert Einstein

Beyond Us.

As a company, we think beyond us. We demonstrate this belief through our commitment to acting in the best interest of our clients at all times. We extend this value to our local community as well. RoseCrete is committed to giving time and and financial support to organizations that share our vision. 

Beyond Today.

We are forward-thinkers and innovators. We test the status quo and make sacrifices today so that we can have a better tomorrow. Understanding that our current circumstances do not define us, we attempt to better ourselves each and every day.

We challenge our clients to adopt these values as they are important to our mission.

By thinking beyond us and beyond today, we position ourselves for a brighter future.

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